To report on the progress of the experiment to demonstrate how to get your website for a given search term, in this instance “agents online” to show up within the first ten listings of Google, we have now achieved position number seventeen for the organic search. This has been about ten hours worth of work. If you are using these techniques to get a high ranking for your own real estate agent website just think of the number of prospective listings / buyers will end up landing on your website. In addition, you end up with a premium ranking and don’t need to make such a heavy investment in pay per click.
So just to recap the process, again,
1) Use google keywords tool to find a target keyword. High number of searches returning low page rank results. If you are targeting a specific service, REO’s, Short Sales, etc, you can get very targeted.
2) Register a URL using that search term. Our example for this experiment is AgentsOnline.org
3) Optimize your website or landing page to support that keyword and format the site for collection of your prospect’s contact information. For our example I created a thee page site feeding into the Listing and FSBO lead service from RedX.
4) Start getting backlinks to the URL that you have created. I add links from my blogs and created a couple of Squidoo lenses. I also comment often on the real estate blogs that I read and include the URL.
Just to summarize, that is the process. Pretty simple and if you do it three or four times, you can maximize your visibility on google which essentially automates the search engine optimization for your real estate website.
